Google Fashion + Mexico was the first 100% online fashion week; 32 designers showed their collections during four -intense- days. A great display of technology and online resources were set on a studio so the online viewers could see and take a close looks to the fashion proposals of each and every one of the designers. The runways could only be seen online, but they were also recorded and are still available online if you want to check them out . I was invited by Maybelline to cover the backstage: and I can tell you that the makeup for each catwalk was really amazing, you could see the hard work behind each concept. Jonathan Lule -makeup artist- was in charge of developing each look in collaboration with the designers. The result is amazing, you can see it in the pictures and in the catwalk. I was also invited as special guest to two hangouts, were we could interact with a lot of people online and answer questions. I’m attaching both videos in this post but they are in spanish... sor...